Brand Social Media Campaign Manager

Location US-FL-Estero
Job ID
141595
# Positions
1
Category
Marketing
Division
RAC
Position Type
Regular Full Time

General Responsibilities

The primary missions of the Manager, Hertz Brand Social Campaigns are:

 

  1. Facilitate the end to end execution of campaigns, primarily in social media
    • Align with brand team, airport director, and off-airport director on campaign needs to support brand building and revenue generation needs
    • Coordinate campaign content across all media. Getting input from the business stakeholders and synthesizing into a completed plan
    • Own and manage social media paid creative content across social media, especially for Facebook
    • Integrate content creation and distribution across agency, digital team, budget holder, organic social, etc
    • Ensuring the KPIs are achieved, adjusting the plan as needed based on changing business targets and keeping the program runs to budget
    • Define the role, form and value of content in each channel.
  2. Ensuring all campaigns align to the brand strategy, look, tone and feel. Acting as the advocate of the brand in all creative sessions and the guardian in the approval process.
  3. Working with the appropriate agencies and stakeholders to ensure there is a robust pipeline of creative and campaign ideas. Owning and distributing the calendar distribution, ad pipeline, final tracking and reporting.
  4. Collaborate with the broader enterprise to solicit continuous feedback on current and future social marketing tactics, launch new products, and work with the Hertz Brand Performance Management analytics team to monitor the success (e.g., overall revenue growth and marketing metrics like brand awareness, site visits, etc.)

 

Additional responsibilities and core functions include:

  • Identify and champion ad hoc projects that will have brand and business impact
  • Be responsible for executing and driving to annual financial targets for Hertz brands.  Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan
  • Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand
  • Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures
  • Assist in defining the objective, scope, and prioritization of product initiatives

 Key result areas: 

 

  • Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets

 

 

Mandatory Requirements

Educational Background:

 

  • Undergraduate and master’s degree preferred in marketing, business management, economics, finance, mathematics, or related / relevant field required

 

Professional Experience: 

  • 5-7 years of professional experience within retail, travel, hospitality with a focus on product design.  Other industries acceptable if able to demonstrate relevant correlation

 

Skills:

  • Proven track record of ability to solve complex business problems
  • Demonstrated ability to work in, across, and with large teams
  • Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project management
  • Established track-record of influencing stakeholders from other functional areas with limited formal authority
  • Strong background in strategic problem solving
  • Excellent written and verbal communication skills. Comfort communicating across all levels within the organization
  • Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
  • Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
  • Proven verbal and written communication
  • Positive attitude

Preferred Requirements

Hertz is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening.

EEO/AA: Females/Minorities/Disabled/Vets

*LI-KR2

 

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