• CRM Solution Analyst

    Location US-FL-Estero
    Job ID
    162218
    # Positions
    2
    Category
    Marketing
    Division
    RAC
    Position Type
    Regular Full Time
  • General Responsibilities

    The CRM Marketing Solution Analyst will be responsible for building out new operational components for marketing campaigns including dynamic email templates, landing pages and microsites as well as implementing automated data movement processes, and digital marketing journeys based on rental activity. This person should have a good eye for digital design with a mobile-first approach.

     

    Secondary responsibilities include maintenance, optimization, and intermediate level troubleshooting to communications and microsites already live in production based on customer complaints/suggestions, and new business requirements.

     

    This resource will be well versed in email and web development coding languages like HTML, CSS and JavaScript. A basic understanding of SQL, JSON structure, and REST APIs will also be required.

     

    A successful candidate will be able to:

     

    • Interact with business partners on the digital marketing team to understand areas of future enhancements. Document enhancement business requirements in conjunction with business analyst.
    • Support the implementation of CRM Marketing Team campaign initiatives utilizing the Salesforce Marketing Cloud tool set.
    • Build emails, landing pages and microsites with code from scratch.
    • Drive excellence in leveraging the marketing automation tool to create best in class customer experiences.
    • Develop best practices for leveraging the marketing automation tool and socialize with cross-functional stakeholders.
    • Work collaboratively with change enablement team to provide communications and training on marketing automation tool.
    • Coordinate and execute user acceptance testing activities including triggering REST API call simulations with API testing software (like SoapUI or Post Man.
    • Assist with customizing existing reports and/or adding new custom reports
    • Provide ongoing troubleshooting of marketing automations and triggered processes.
    • Partner with 3rd party contractors and vendors to enhance digital marketing communications sent via Salesforce Marketing Cloud.

    Mandatory Requirements

    • Bachelor’s Degree or Equivalent Experience in Computer Science / Information Technology / Web Design / Marketing required
    • 2-4 years of experience in Email or Web Design and development
    • Intermediate to Advanced HTML, CSS, and Scripting skills. (AMPScript and Outlook/IE specific knowledge are a plus)
    • Basic to Intermediate SQL and Web service/API knowledge
    • 1-4 years of increasing experience in Salesforce Marketing Cloud (or other marketing automation tool)
    • 2-4 years of database/direct marketing experience
    • Ability to analyze data from multiple sources and platforms
    • Skilled in both thinking creatively and analytically in a problem-solving environment
    • Understanding of data warehouses and Big Data technologies
    • Understanding of API integration with CRM platforms and web properties
    • Detail oriented and focused on data accuracy
    • Excellent verbal and written communication skills
    • Ability to facilitate efficient and effective decision making
    • Ability to pass a technical screening is required

    Preferred Requirements

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